Branding

Written by: Nadine AbdElMegeed The Truth About “New Logos” If you think your rebranding starts with a new logo, you’ve already missed the point. Every week in 2025, another brand unveils a “modern refresh” using sleeker fonts, flatter icons, minimalist palettes. And yet, they all feel the same. That’s because rebranding used to be about […]

Written by: Nadine AbdElMegeed Transforming Brands from Recognition to Emotion Every rebrand tells two stories: one before, one after.But at Digitillusion, we believe the real transformation happens in the space between the strategy, creativity, and emotional clarity that turn a brand from something seen into something felt. A rebrand isn’t just about color palettes or